Compare that to email’s average open rate of 22.86% and even its click-through rate of 3.71%. You may not even get in front of most of your own followers for free with social media.įor the “Big 3” of social media (Facebook, Instagram, and Twitter), the engagement rate isn’t even 0.6%. “ But, my fine OptinMonster people,” you say, “ I can get in front of millions of people for FREE with social media!” The next largest group uses Gmail, which boasts more than 1.5 billion users.Īnd with all of the emails and all of the users, email reaches about 85% of the people you send it to (this is called the “inbox placement rate”). How do people usually check their email? On desktop or mobile? By far, the largest number of people are using the iOS mail client, whether that’s on the iPhone or iPad, according to research by Litmus. Key takeaway: No matter what age group you are targeting or where they are located, email remains a great way to reach your audience. More than half of us even check our email before doing anything else online (probably before even getting out of bed): With the rise of mobile use, checking email is super easy, after all. Some of us check our email as much as 20 times a day. All of us (well, 99% of us) check our email every day. In fact, they consider email a “fact of everyday life.” alone, more than 90% of people over the age of 15, it turns out:Īnd, despite the rise of social messaging apps, more than 3/4 of teenagers are still using email. Who’s sending and reading all of these emails? The average email subscriber receives 13 commercial emails a day. And the numbers keep going up, with 126.7 trillion expected to be sent by 2022. Let’s be clear: the email marketing statistics show that email is here to stay.įor starters, we send 102.6 trillion emails every year. Need more convincing? Good, because we have some nice graphics that we want to show off. ? Email Marketing Statistics With a potential return on investment of up to 4400%, email marketing remains the best way to attract and retain customers. Well, it’s definitely hot, but it’s not new by a long shot. ? That line has been around so long that even respected news outlets started referring to email as a “hot, new way” to reach customers in early 2019. You’ve probably heard that email marketing is dying, or even already dead, more than a few times. Along the way, you’ll pick up some info that’ll help you refine your own email marketing strategy. In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers.
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